Email-quality research notes

2026-09-08 · Julian Hartwell

Do Not Treat Social Engagement as a Lead

Build social lead generation by interpreting public participation conservatively, verifying fit, requesting a permissioned next step, and measuring qualifi

2026-09-07 · Julian Hartwell

What Is Lead Enrichment and When Should a B2B Sales Team Use It?

Lead enrichment is more than appending contacts—it's a timing and total-cost decision. A procurement manager explains what lead enrichment is, when a B2B sales team should use it, and the API rate limit and setup costs most quotes hide—including notes from an Okki-Go data enrichment pilot.